The dashboard is the first page you see after you sign in. This article walks through it from top to bottom: the period you look at, how the charts group your days, and what every figure and chart counts.
What the dashboard shows
To open it at any time, select Dashboard at the top of the sidebar.
From top to bottom, the page holds:
- Set up your store — the setup list, while your store still has something to finish.
- The toolbar — the period chips 7 days, 30 days and 90 days, and the Group by menu.
- Five headline figures — Net sales, Gross profit, Orders, Average order value and New customers.
- Revenue & profit over time — a line chart of money in and profit.
- Orders over time and Order status breakdown, side by side.
- Top products by units and Inventory value, side by side.
- Financial summary — your sales and profit, line by line.
The money panels — revenue and profit, inventory value and the financial summary — have their own article: Understand your sales, profit and inventory.
What follows the period you choose
Not every panel answers for the same stretch of time. This is the most common reason two numbers on the page seem to disagree.
| Panel | What time it covers |
|---|---|
| Net sales, Gross profit, Orders, Average order value | The period you chose |
| New customers | This calendar month, whatever period you choose |
| Revenue & profit over time, Orders over time | The period you chose, grouped by day, week or month |
| Order status breakdown | The period you chose |
| Top products by units | Your store’s whole history |
| Inventory value | Your stock as it is right now |
| Financial summary | The period you chose |
Every order counts on the day it was placed, not the day it was paid, delivered or refunded.
The setup list above it
While your store still has setup steps to finish, the Set up your store list sits at the top of the dashboard. The ring shows how many steps are done (7/8 in the picture). The highlighted card, marked Next up (or Last step when only one is left), is the step to do next, and its button takes you straight to the right screen. The other open steps are listed under After that, and finished ones gather under Done. The grey line under a step says what it still needs, for example No description · No logo.
Connect HyperPay carries a Needed to publish tag, because it holds back publishing your storefront, not designing it. Its grey line names the first thing still missing, in this order:
| Grey line | What to do on the Card payments page |
|---|---|
| Not connected | Enter your entity ID and access token, and save. |
| Turned off | Paste the webhook secret HyperPay gave you if none is stored yet, tick Accept card payments at checkout, and save. |
| Keys not confirmed by HyperPay | Correct the keys, or select Check again. |
Card payments cannot be turned on without the webhook secret, so keys saved while you wait for it show Turned off until you paste it and tick the box. The step is done only when your keys are stored, switched on and confirmed by HyperPay, with the webhook secret stored — see Connect HyperPay for card payments. Before your first publish, once every other step is done, the list shrinks to one line, Your store is ready to design, with Open Storefront Studio. If HyperPay is still to connect, the line says so and Open card payments sits beside it. If you signed up with your email and have not used the link we emailed you yet, a second line says Your store stays closed until you confirm your email. Use the link we sent you, or send it again from the top of this page.
Once your storefront is published and these steps are done, the list folds into a single After launch line of optional next steps; select Show to open it. The list has no close button. It leaves by itself once every step is done, and it comes back if a finished step stops being true — for example, if fewer than three of your products are ready to sell. Every step is explained in The setup list before your first publish.
Who can see the figures
The figures need the View analytics and reports permission. The Store owner and Store manager roles have it; the Sales staff role does not. The sidebar still shows Dashboard to everyone, so a role without the permission opens the page and meets the message described below. See Staff roles: what each one can see and do.
Choose 7, 30 or 90 days
Each time you open the dashboard it starts on 30 days, grouped by day.
- In the toolbar, select 7 days, 30 days or 90 days.
The figures fade for a moment while the new ones load, then every panel that follows the period updates together.
A period counts back from today and includes today. So 7 days is today and the seven days before it — eight dates on the chart — and 30 days on 14 October starts on 14 September.
Note
The dashboard’s days run from midnight to midnight UTC, which is 3:00 am to 3:00 am in Jordan. An order placed at 1:30 am in Amman counts towards the previous day. Your store’s Timezone setting does not change this.
Group by day, week or month
Grouping changes how the two time charts — Revenue & profit over time and Orders over time — add up your days. It does not change any figure on the page.
- In the toolbar, open the Group by menu.
- Select Day, Week or Month.
| Choice | One point or bar for |
|---|---|
| Day | Each day of the period. Days with no orders show as zero, so a quiet day is a dip, not a gap. |
| Week | Each run of seven days, counted from the first day of the period — not calendar weeks. Each week is labelled with its first day. |
| Month | Each calendar month, from the 1st. |
When the period cuts a week or a month short, that point is drawn fainter and its label names the days it covers, so a short month does not look like a slump.
Tip
To compare whole months, choose 90 days and group by Month. The middle months are complete; read the faint first and last ones as part-months.
The five headline figures
| Figure | What it counts |
|---|---|
| Net sales | What your products sold for in the period, after discount codes and refunds. Tax and shipping are not in it. |
| Gross profit | Net sales, less what the goods your customers kept cost you. It needs a cost on each product. |
| Orders | Orders placed in the period. Cancelled and Failed orders are left out. |
| Average order value | What an order brought in on average: the orders’ totals, shipping included and tax left out, divided by the number of orders. Refunds are not taken off it. |
| New customers | Customers who created an account on your storefront this calendar month. Guest checkouts are not counted. |
No money figure on the dashboard holds tax, whether or not your prices include it. The tax you charged is shown on its own line, Tax collected, in the financial summary. How each money figure is worked out, line by line, is in Understand your sales, profit and inventory.
Net sales, Gross profit and Average order value are on Starter and up. On Free, each shows On a higher plan instead of an amount; Orders and New customers show on every plan. See Plans and what each includes.
Orders over time
Each bar is the number of orders placed that day, week or month — the same orders the Orders figure counts, so cancelled and failed orders are not in the bars either. Point at a bar to see its date and count. A bar for a part-week or part-month is drawn fainter.
To see the orders behind a busy day, open your orders list (opens in a new tab) — Work through your orders list shows how to find them.
Orders by status
The Order status breakdown sorts the orders placed in the period by the status each one has now. An order placed last week and delivered today counts under Delivered.
- Each status has its own colour, the same in the ring and the legend. Two statuses at the same stage share a colour in two shades — for example Refunded and Partially refunded.
- A status with no orders in the period is left out of the legend.
- Point at a slice to see its status and count.
This chart counts every order, cancelled and failed ones included, so its total can be higher than the Orders figure. In Layal’s 30 days the legend adds up to 36: the 33 orders, plus 3 Cancelled.
What each status means, and how an order moves between them, is in How order stages work.
Top products by units
This chart lists up to eight products, the most units sold first.
- It covers your store’s whole history, not the period you chose. The chips do not change it.
- It counts units in every order that was not cancelled, failed orders included, although the Orders figure leaves those out. Units that came back in a return still count.
- All of a product’s sizes and colours add up to one bar. A product you renamed in your store’s main language shows one bar for each name it was sold under.
- Each product shows under the name it was sold under, in the console’s language.
Point at a bar to see its exact number of units.
If the figures do not load
When the figures cannot load, the page shows Could not load analytics with a Try again button in place of the figures.
- Check your connection.
- Select Try again.
If the message stays, your role probably does not include View analytics and reports, and trying again will not help. The built-in Sales staff role does not have it, and built-in roles cannot be changed. Ask your store owner to give you the Store manager role or, on Business and up, a custom role with that permission. See Add a custom role.
No data for this period. inside a single panel is not an error. It means that panel has nothing to show for the period — or that it alone could not load, while the rest of the page did. Choose a longer period, or reload the page.
On a higher plan is not an error either: that figure is part of a higher plan. See On the Free plan.
A brand-new store’s dashboard
On a new store, the setup list leads the page and every figure is zero.
- The setup list shows 0/8 and its first step, Name and describe your store, with Open store settings. The line under it, No description · No logo, says what is still missing.
- Design and Content in the sidebar show a padlock. Selecting either brings you back here with the message Finish setting up your store before designing it. The list is on your dashboard. They open once every step on the list is done, except Connect HyperPay, which you need only to publish.
- After a sign-up with your email, the banner Confirm your email so you can publish your store sits between the top bar and the page until you use the link we emailed you. See Confirm your email and fix a wrong address.
- Every count shows 0 and every money figure JOD 0.000: a new store starts in Jordanian dinars. To sell in another currency, change it in Settings — see Set your store’s languages and currency.
- The charts say No data for this period. On Free, the money figures show On a higher plan instead, and the revenue chart and financial summary are locked.
- Inventory value stays at zero until you add products with stock that you track.
Nothing here needs fixing. Work through the setup list, and the charts start to fill from your first order.
What to do next
- Understand your sales, profit and inventory — what every money figure counts.
- The setup list before your first publish — every step on the setup list.